Tagged “launch”
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The Briefcase Launch: Why the Air Jordan 17 Cost $200
In 2002 the Air Jordan XVII shipped in a metal briefcase with a CD-ROM and a $200 price tag. The story of sneaker retail's boldest luxury statement.
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The Disc in the Case: The Air Jordan 17's Soundtrack, Now Unplayable
The Air Jordan XVII shipped with a CD-ROM carrying music made for the launch. Two decades on, most owners cannot play it — and that says something.