Tagged “packaging”
-
The Briefcase Launch: Why the Air Jordan 17 Cost $200
In 2002 the Air Jordan XVII shipped in a metal briefcase with a CD-ROM and a $200 price tag. The story of sneaker retail's boldest luxury statement.
In 2002 the Air Jordan XVII shipped in a metal briefcase with a CD-ROM and a $200 price tag. The story of sneaker retail's boldest luxury statement.